Personal Shopping for Cars

Years ago I knew a personal shopper at my favorite department store. Bobbi was fantastic at her job! She had a great sense of style, best of all, she knew what kind of clothes looked best on me. She could unearth many beautiful outfits in no time! She was an energetic ball of fashion fire!

When Bobbi got me in to a dressing room, I knew I was going to be leaving with new clothes I was thrilled to wear! My own personal sense of style couldn’t compare to anything Bobbi showed me.

Sounds great, right? Well, it was great, but would you believe that every single time I saw Bobbi walking towards me, I was struck with fear? I was. Every time I saw Bobbi I became terrified she would convince me to buy more than I could afford. I didn’t know how to tell her no and I was uncomfortable telling her that I couldn’t afford every beautiful piece of clothing she suggested.

Since I’ve begun my new career in car sales, I’ve been thinking of Bobbi a lot. As I approach customers on our car lot, I see an expression on their faces that usually ranges from discomfort to terror. I think to myself, “Why do they look afraid of me? I’m harmless. I just want to help them.”

I know I can’t completely eliminate a person’s fear when car shopping, but what I can do is to make it a much more comfortable experience. I want to help people select cars that meet their needs and thrill them at the same time. All along the way, I will treat them with respect and genuine interest. If you know anyone in the market for a car, I’d love to help them.

Related posts:

1. Observations of fear at a car dealership