What should your top goal be, more followers or highly targeted followers? I believe quality is better than quantity if you have to choose. Of course, you do need enough followers to get your social platform off the ground. So you will always need as many high-quality fans and followers as possible. And what good will it do you to have a bunch of people following you if they aren’t interacting with you? None!
Now, I can hear you asking, “Renee, how am I supposed to find these high quality fans?” That’s simple. Take a look at your current customers. If your business next year was based on 100 new customers that were a clone of one current customer, who would that be? You know who she is. You didn’t even have to look at your records before she came to mind.
Write her name down. List her attributes. What is her age? Where does she live? Is she married or single? Does she have kids or grandkids? What does she usually buy from you? Why does she buy from you? How long has she been buying from you?
Every time you post on Facebook, tweet or make a video, imagine you are only talking to her. This will help you become more clear on what kind of content to post, how to communicate and you will attract more of your ideal customers.
You’re wondering what about all of those other desirable customers, right? If your ideal customer is a 45 year old woman from central Illinois who is married with three teenage girls and you are afraid you will alienate the 32 year old single males because you want to sell as much product as possible and you need their money. Relax. Those other customers will still buy from you. But by targeting your message specifically to your ideal customer, you will attract more just like her. Most importantly though, it will help YOU feel more confident in your messages.